Pope Benedicts's Media team. Is it up to the challenge?

Pope John Paul II was seen as the great communicating pontiff, a man who went out from the Vatican to engage with the world. The message was clear and the symbolism spot on: remember him kneeling to kiss the ground when he came to the UK during the Falklands war in 1982? The present pope, Benedict XVI, could not be more different. A scholarly man who made his way as the previous pope's enforcer in the Vatican, he is not a natural communicator.

Benedict XVI's regime has seen several PR disasters: the Regensburg address in 2006, which was widely interpreted as an attack on Muslims, then the suggestion that saving humanity from homosexuality was as important as saving the rainforest, and the decision to pardon Richard Williamson, the Holocaust-denying British bishop.

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TAGGED: POLITICS, VATICAN/ROMAN CATHOLICISM


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