New Out Campaign Logo!

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Update

This was our Apirl fools joke. I hope you liked it. 

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You sent your comments about the font Zapfino and we listened!


The Out Campaign logo has now been changed to a font we hope will be more popular and more readily available to our users. 

The red "A" will now be in the font Papyrus, while the text reading "The Out Campaign" will use Comic Sans.

Two images featuring the logo are available for immediate download – please share!


continue to source article at

32 COMMENTS

  1. Oh my non-existent deity. What have you done? Please reconsider using some modern fonts. I am not insinuating anything, but this (http://www.flickr.com/photos/greeningimages/8608206861/) literally took less than 2 minutes to slap together and looks like a modern campaign logo with a font everyone can use (did I mention is does NOT contain Comic Sans?)

    Take it, modify it, do whatever you have to in order to fix this monstrosity straight out of mid-ninties text-based webdom.

    Politely,

    -J

  2. For those people who have had the old scarlet letter “A” tattooed on can just get it crossed out, and can tattoo the new design below it. This, of course, is symbolic of moving on to a new theory when better evidence is produced!

  3. Long ago, a designer friend created a fabulous logo for a dermatologist. His wife didn’t like it, so he and a buddy spent good use of their time in church by sitting in the back pew creating a logo. The designer lost out, but had a moment of glory when her design won an award and was purchased by another dermatologist. The other sad logo, well… has become a tale I tell that represents something along the lines of the Dunning Kruger effect.

    Why select Papyrus, with a distressed look?Is atheism crumbling and not standing strong? Papyrus is a font indicative of a handmade look, nostalgia, appropriate for designs with a slightly dated or natural look. The lettering for “The Out Campaign” is irregular and a bit on the Juvenile/chalkboard side. Enlarging the word “OUT” also seems a bit awkward. In general, I also question using “The Out Campaign” after the “A.” Logos should simply and be easily understood. The red “A” is still not synonymous with atheism to the general public. “A” still needs to be tied in with “atheism.” The “out campaign” simply doesn’t belong with “A” at this point in time. Sorry, but I don’t feel that these two logos were sensitively designed.

  4. Two poor choices of typeface IMHO. Lousy layout. Whoever designed the new UK RD autobiography cover knows typefaces and how to use them (Really modern elegant serif mixing style authority and legibility, font sizes perfectly tweaked throughout the line create the right impression of weight without spoiling the overall shape of the text block…masterful)

    Get her to give it a shot. QuestioningKat has nailed the problems.

    EDIT…..D’oh!

    On second thoughts I think it is

    Perfect.

  5. Philrimmer

    I see you get the joke now but I have question for you. Do you see your comment as an objective or subjective one? You seem, notwithstanding your ‘IMHO’, to be presenting your opinions of the font as incontrovertible fact. I’ve noticed this many times when people discuss aesthetic matters. Do fonts universally convey the same balance of authority and style to everyone? Or are you just talking about a personal opinion?
    prayforme

    • In reply to #18 by prayforme:

      Philrimmer

      I see you get the joke now but I have question for you. Do you see your comment as an objective or subjective one? You seem, notwithstanding your ‘IMHO’, to be presenting your opinions of the font as incontrovertible fact. I’ve noticed this many times when people discuss aesthetic matters. Do fonts universally convey the same balance of authority and style to everyone? Or are you just talking about a personal opinion?
      prayforme

      Subjective, informed by my own and others experience and experiment. People who design and use different fonts often perform formal and informal tests to distinguish the most likely subjective responses they may get from their audience/consumers. Asking a question like what is the most legible under certain circumstances is quite common. The answer to this one is often a serif font. The reason for this is possibly that the orthoganol strokes that terminate the line aid visibility with astigmatism and the like. This can allow quite slender-lined and open fonts to remain legible. Often reading speed is enhanced for a given level of comprehension. Tests might be more covertly psychological. A piece of factual information is presented in a variety of fonts to different subjects. Asked to score the piece for truthfulness serif fonts again tend to score better than san serif, possibly because of the Greek pillar nature of Is and Ts and the association with courts of law and government buildings. (Seriously, who knows why, but the brain is remarkably metaphorical in its “cognitions”.) On the other hand serifs can look old-fashioned and boring and never sexy. San serifs whilst often modern and racy can date quickly.

      Most users of fonts learn from simple feedback from viewers, and the great font artists simply have some kind of innate understanding by being ordinary folk in their cognitive responses but perhaps extraordinary in being able to examine those feelings in great detail. Lesser font users simply steal what is successful.

      My interest is modestly informed by teaching photography and serigraphy (poster screen-printing) at a college for a few years after rebelling against my physics degree. Most of my personal poster work was for theatre use and needed to be very emotionally engaging. My college course was based on the psychology of perception and the work of R.L.Gregory, so I was very plugged into the psychological underpinnings of perception and cognition. Never lost the interest.

      This piece of design here is truly some kind of sick genius. Hats off.

  6. Even though this is obviously an april fools joke, the regular Out-Campaign logo isn’t that pretty to look at. I mean, who in their right mind would chose a cursive style? It looks weak and amateur. Now, I do understand that this is an aesthetic issue and beauty is in the mind of the beholder.
    But still, I do think that we should have a more cleaner and stronger logo than the current one.

    The following image took me less then 5 minutes to put together. For me, the “A” with the serifs feels very scientific and roman, but also a bit soft, but without being to weak.
    The “A” is using Georgia font, while the “The Out Campaign” is using Impact font. The colors are strong, but not to bright or saturated.

    Out Campaign Logo

  7. BETTER LOGO

    People, please check out my newly designed Atheist logo. My logo represents a positive atheist, standing strong with his feet firmly on the ground. I have done away with the militant red and replaced it with a deep sky color. Much friendlier and more peaceful. Besides that, the color blue is always used in science programmes to highlight the real magical quality of science and technology.

    I can handle criticism well. Please tell me what you think.

    • In reply to #25 by Lonard:

      BETTER LOGO

      People, please check out my newly designed Atheist logo. My logo represents a positive atheist, standing strong with his feet firmly on the ground. I have done away with the militant red and replaced it with a deep sky color. Much friendlier and more peaceful. Besides that, the color blue is always used in science programmes to highlight the real magical quality of science and technology.

      I can handle criticism well. Please tell me what you think.

      The tag line is a bit odd IMHO. But totally agree with the blue not-so-militant colour. Red is a bit strong and angry

  8. EbeneezerGude, thanks, maybe you’re right. The tagline is rather ambiguous. In my language ‘having your feet
    on the ground’ simply means ‘to live in the real world’. That was my intention. But forget about the tagline.
    My only concern is the capital letter ‘A’.

  9. I have a few “A’s”—several buttons and a sticker on my car. Trouble for me is that my first name starts with “A,” so people think it is just a nice monogram. say nothing, and give me no opportunity to talk about it.

  10. @philrimmer

    Thank you for your reply. I thought you were being overly authoratitive in what appeared to be subjective opinions. I’ll accept that the views you put forward are based on research and leave it there. I’m just never sure if ideas that are stated as fact really have any basis in reality or are just received wisdom.

    I studied English Literature at a decent British university and so have developed a wariness to post-modernist assertions. Ironically, they tend to be expressed with an unwarranted certainty.

    Again, thanks for the considered response.

    prayforme

  11. I’ve recently been wondering, would the badges have more impact if they actually said ‘Atheist’? People may see the ‘A’ badge but how many people are going to know what it actually stands for?

    • I Have a badge from the NSS that just reads “Atheist”. I don’t know if they still sell them. People still look and ask what it’s for? DOH!
      In reply to #32 by RationalConclusion:

      I’ve recently been wondering, would the badges have more impact if they actually said ‘Atheist’? People may see the ‘A’ badge but how many people are going to know what it actually stands for?

  12. I think this discussion was a gem of an April fool’s joke.

    However, while driving this afternoon, I arrived behind a car with two children in the back and a Flying Spaghetti Monster badge fastened on the tailgate!

    On further investigation, I have discovered this:-
    They seem to have a range of products which might interest some here!

    • Darwin Fish Car Badge
    • FSM Car Badge
    • Evolve Fish Car Badge
    • Evolve Fish Sticker
    • Blank Fish Car Badge
    • Darwin Fish Bumper Sticker
    • Evolve Pendant (Silver)
    • Darwin Sticker
    • T-Rex Car Badge
    • Darwin Fish Fridge Magnet (Silver)

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