A TV commercial posted online shows an English magician named Dynamo apparently levitating off the side of one of London's iconic double-decker buses, as amazed onlookers gape, point, and, because this is 2013, shoot photos and video with their phones. He then slides off the bus, produces a can of Pepsi Max, opens it, and takes a sip.
It was posted on Monday, and by Thursday afternoon, it already had more than 2.3 million views. Have a look at the video at the top of this page, if you haven't done so already.
"If you can just take a moment to look at things from a new perspective," says Dynamo in his gentle Yorkshire accent, "you might see the world in a whole new light."
So how did Dynamo do it? Here, we reveal his secret: He had the soda can in his pocket the whole time.
OK, we're not going to say how Dynamo floated alongside the bus: Exposing the secrets of individual magicians serves only to diminish the entertainment. (It can also ruin their livelihoods, and why would we want to do that?)
So instead, we'll just give away how every magician everywhere performs every illusion. And we'll share some cognitive psychology with you along the way.
At the heart of every illusion is misdirection, the manipulation of the audience's attention.
Written By: Eoin O’Carrollcontinue to source article at rawstory.com