Retractions on Internet news sites have been quite the common sight for the last few days in the wake of a shocking admission of a hoax that’s shaken the alternative health community. Will the media finally start paying more attention to skeptics who saw this coming?
Until last month, 23-year-old Australian Belle Gibson (above) was the world’s latest darling of wellness woo and holistic healing. Gibson was renowned for her claim that she was successfully treating her terminal brain cancer with veganism, yoga, and “detoxing,” after stopping chemotherapy in disgust. In just two years, she became an international media star and millionaire, thanks to Apple, who helped market her Whole Pantry app and nominated it for App of the Year; Penguin Books, who published The Whole Pantryl and a host of major media outlets.