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So how would you suggest reaching that subset?

Those are more realistic numbers, and they don’t change what I said above. The important thing is to know what subset the person you are talking to fits in. If someone says they go to church and your first reaction is to label them a Bible literalist, you’ve already lost them. Sometimes even if you don’t say the words out loud. This is not “being nice”, this is basic sales, knowing your audience.

If you are asking for a marketing strategy to reach that subset, that I don’t really know. There is a lot already being done that I could support.